JUST ROLL WITH IT

Gifting your friends deodorant? Kinda rude... Selling it to them? Totally okay!

Ban Roll-On Deodorant glides on to anybody (and any body!) thanks to its rollerball technology. What better way to highlight this technology then to target a multicultural audience? The team did hours of market research to nail down a unique tone and voice to help Ban make its way to the top of consumers’ shelves.

P.S. We also spent a lot of time judging people’s armpits…