MAKING SCIENCE SOUND SEXY

As the gold standard in body composition measurement, the Horizon® DXA system assists coaches, trainers, and nutritionists inform individualized training and nutritional programs for their athletes.

Our job as creatives was to produce four original content pieces (monthly) to educate our audiences on this amazing tool. The challenge? Surprisingly, not technical jargon but using the same claims to tell a completely different story day in and day out. Add to that a rigorous legal review process.