CONFIDENCE BY DESIGN

GUIDE Beauty is a vegan, cruelty-free, premium beauty brand. They re-imagined makeup and how we apply it with universally designed tools that literally guide your hand for smoother application. (No more fearing your eyeliner!)

As a fake influencer myself, I had the pleasure to oversee their influencer marketing efforts. My day-to-day (work) life was spent coordinating with beauty influencers about product samples and content creation—including ideation and execution.