lumify eye drops
AN EYE-CATCHING MARKET DEBUT
2019 effie AWARD Winner - US Shopper Marketing New Product/Service Introduction
Our objective was to launch a brand-new product in the OTC market by utilizing key social platforms. We developed a unique tone and voice to generate product awareness, as well as disrupt the stagnant eye redness reliever industry.
You best believe it! Within its first-year launch, LUMIFY® claimed the #1 spot in the redness reliever eye drop category. We achieved this successful product launch with an eye-catching, thumb-stopping campaign targeted at beauty mavens—all while adhering to the many (many!) rules of the highly-regulated OTC market.
LUMIFY grew +27.5% claiming the #1 spot in the category at the end of January 2019 from the initial launch in June 2018.
*Note: ad produced for wedding season
*Note: ad produced for the holiday season
Honors & Awards
2020 Davey Award Winner - Best Brand Social Page for Social (Silver)
2020 Hermes Creative Award Winner - Social Ad Campaign (Gold)
2019 MUSE Creative Award Winner - Social Media Campaign (Silver)
2019 MUSE Creative Award Winner - Product Branding (Rose Gold)
